CLIF Kid
Social
Agency: AnalogFolk
Halloween
Being a kid is fun right? One holiday that we can totally own as a kid's brand is Halloween. We partnered with the Instagram sensation @subwaydoodle to create a series of 4 unique Halloween posts leading up to Halloween itself. We searched out CLIF Kid follower photos, and gave them a nice "treat" by re-posting it with a CLIF Kid and Subwaydoodle twist. These monster posts boosted the CLIF Kid follower count by almost 200%.
Instagram @clifkid
You might not see them, but your kids do! Halloweens' creeping up, so stay alert and keep an eye (or three) open, because the monsters are coming!. Beware! 🎨@subwaydoodle 📷@happyfitmama #TheMonstersAreComing #Halloween #CIFKid #Monsters
What's the quickest way to find a monster? To go really fast with a friend who can sniff one out. Halloween's just around the corner and the monsters are coming. Beware! 🎨@subwaydoodle #TheMonstersAreComing #Halloween #CLIFKid #Organic #GetOutside #playtime #Monsters #doodle
Watch your back! The only thing monsters love more than a treat is a clever trick! Halloween’s just a day away and the monsters are coming. Beware! 🎨@subwaydoodle 📷@adamjoelsmith #TheMonstersAreComing #Halloween #Clifkid
It's Halloween! Today's the day where even the scariest monsters smile for a couple treats, so grab your kids, slap on a third eye and come out to play, because we're all monsters today. 🎨@subwaydoodle 📷@adamjoelsmith #Halloween #trickortreat #HalloweenKids #CLIFKid
Inspired Ingredients
We came up with a fun and visually interesting way to talk about nutrition on the ClifKid social channels that stayed true to the fun and playful voice we'd created. We partnered with food designer and letterer expert Casey Ligon to create kid-friendly color-popping social posts that have a nod to the nutrition factor of ClifKid ZBars.
Instagram @clifkid
Do your kids have the ingredients for a play-full day? Imagination, toys, and CLIFKid ZBars. With ingredients like organic chocolate and oats, they're USDA Organic so you can feel good knowing that they're re-fueling with the best ingredients. So they play on and nom on. 🎨@caseyligon #CLIFKid #USDAOrganic #snacktime #playfu; #nomnomnom
Give your superhero some extra punch with the power of pea protein. We love this plant-based protein so much that it's inside every CLIF Kid ZBar Protein so your kids can power on with peas! 🎨@caseyligon #CLIFKid #peaprotein #powerofpeas #snacktime #snackattack #superkids #superheroes
Gather your ghouls and ghosts and some Goblin Chocolate Chip ZBars. With organic oats and chocolate, this snack is so good it's scary. Happy Halloween! 🎨@caseyligon #CLIFKid #Halloween #trickortreat