Stoli Night Edition
Video, Retail
Agency: Momentum
Stoli Night Edition was as special limited release bottle that had a cold activated label change. This bottle was marketed in the duty-free section of international airports. We came up with he concept of Bringing the Ice to Life. With Stoli Night Edition, ice cold isn’t just a temperature. It’s a start of mind. It’s when the party is primed and ready to pop. When the bottle’s COLD, the Party’s HOT. We transformed the shelves to mimic ice and made lenticular end-cap signage to bring attention to the changing label. We also made Stoli branded giveaways that further played off the ICE COLD theme: frosted shot glasses and ice cold mints.
Shatter your Expectations
To visually bring the idea to life, we created an animation that played on a loop at airport duty-free shops. This concept focused on the transformation of the label art when the bottle is ICE COLD.
Hero campaign image
Branding in a duty-free airport store
Shelving concept for a gondola with lenticular end-cap poster
Shelving concept for a wall unit
Give aways: Ice cold mint tins
Give aways: Frosted shot glasses