LUNA Bar
Digital, Social
Agency: AnalogFolk
LUNA Bar wanted to refresh the brand across their social media channels of Instagram, Facebook, and Twitter. So they came to us to help craft their voice and to create compelling content that would appeal to their user base of women 18-34. We decided that the brand's stance on supporting strong independent women should come through with the new content that we created. We also wanted to liven up their feeds by including bright colors.
Women’s Equality Day
One of our first chances to do this was for Women's Equality Day. We created a series of 6 posts, working with lettering artists The Letterettes, that took everyday sayings and put a LUNA twist on them that turned them into empowering statements for women. This message combined with energizing bright colors created a successful stance on Women's Equality for the brand in their social channels.
Instagram: @lunabar
Keep gender out of it. A boss is a boss no matter what. #StrikeOutSexism #WomensEqualityDay #Feminism #NoCeilings #EqualPay / 🎨 @theletterettes
See us for who we are, not how we look. #StrikeOutSexism #WomensEqualityDay #Feminism #NoCeilings / 🎨 @theletterettes
Keep fighting for what you believe in, so that #WomensEqualityDay is more than just today - it's everyday. #StrikeOutSexism #Feminism #NoCeilings #Equality 🎨 @theletterettes
Strike out the sexism 'cause she's a straight up boss. Here's to all the ladies kicking @$$ and being #boss everyday. #WomensEqualityDay
Don't let gender define who you are, because that's what's really cool. Cool? #WomensEqualityDay
#WomensEqualityDay isn't just a day - it's a lifestyle. So let's strike out the sexism, cut the gap, and shatter some ceilings every day. Who's with us?
Inspired Ingredients Series
We also wanted to bring the same feminine energy and bold colors to the product-focused posts. To do this we partnered with food artists to bring the ingredients, product features, and flavors to life in a unique and visually striking way.
5g Sugar Series: To announce the new low 5g sugar bars and their flavors, we created Flavor Mantras that were spelled out using the ingredients in each bar. 🎨@beccaclason
5g Sugar Series: To announce the new low 5g sugar bars and their flavors, we created Flavor Mantras that were spelled out using the ingredients in each bar. 🎨@beccaclason
5g Sugar Series: To announce the new low 5g sugar bars and their flavors, we created Flavor Mantras that were spelled out using the ingredients in each bar. 🎨@beccaclason
Protein Bar Series: To draw attention to the features of LUNA's protein bars, we created striking short visuals from the bar's flavor ingredients. Effectively communicating the feature and the flavor. 🎨@ariwoeste
Protein Bar Series: To draw attention to the features of LUNA's protein bars, we created striking short visuals from the bar's flavor ingredients. Effectively communicating the feature and the flavor. 🎨@ariwoeste
Protein Bar Series: To draw attention to the features of LUNA's protein bars, we created striking short visuals from the bar's flavor ingredients. Effectively communicating the feature and the flavor. 🎨@ariwoeste
Featured Flavor Series: Bringing each flavor to life using the featured ingredients of that bar. 🎨@caseyligon
Featured Flavor Series: Bringing each flavor to life using the featured ingredients of that bar. 🎨@caseyligon
Featured Flavor Series: Bringing each flavor to life using the featured ingredients of that bar. 🎨@caseyligon