Stoli Lemonade Truck

Event, 360 campaign
Agency: Momentum WW

For the Summer of 2014 we created the Squeeze The Most Out of Summer integrated campaign for Stoli. Who doesn't want a longer summer? Exactly. We kicked it off by designing a custom Stoli Lemonade Truck equipped with Stoli Lemonade samples and a petition to officially extend Summer by 1 week - which would make Summer an even 100 days in 2014. When we got enough signatures, we'd take it to D.C.

Our Stoli Lemonade Truck traveled around the US in the summer months gathering signatures and serving up Stoli Lemonade. In the true spirit of Summer, it also served as a place to hang out, have some fun, and enjoy the sunshine. We created a Magic Mason Jar that was full of our READY. SET. SUMMER. game cards. Pull one out, perform the task, win some Stoli gear. People really got into it!

To keep things exciting, one lucky winner was chosen from the thousands that signed our petition to ACTUALLY extend their summer with a week-long trip to Miami, FL. Our traveling truck, Stoli Lemonade samples, social media posts on Twitter and FB, a partnership with Thrillist, TV segments, Extend Summer petition, and Magic Mason Jar created an integrated campaign that helped to make Stoli Lemonade the drink of choice for Summer.